O'Regans

Client: Dubai International Airport
Location: Dubai, UAE

CHALLENGE
Dubai Airport wanted an Irish bar, which sounds straightforward until you commit to avoiding every cliché the brief invites. The challenge was to create something authentically Irish without resorting to the shamrocks and sticky menus that define the category.

POWER OF HOSPITALITY THINKING™
The best concepts are rooted in a real story. Research uncovered that the concept of duty free was invented by Brendan O'Regan at Shannon Airport: a visionary idea that has benefited every traveller since. Keane built the bar around that spirit, forward-looking, modern and innovative, a reflection of both the man and the Ireland of today rather than a backward glance at heritage.

OUTCOME
A venue that transcends the airport bar format, warm, credible and welcoming to travellers from every background. 

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Don't just take our word for it

Airport Bar or Pub of the Year Winner FAB AWARDS 2025 Middle East & Africa Region