MANAHATTA

Client: Arc Inspirations
Location: UK

CHALLENGE
Arc Inspirations wanted to evolve one of its most successful brands beyond the clichés often associated with New York-inspired hospitality. The challenge was to create a more sophisticated positioning capable of supporting future growth while retaining the energy guests already loved.  

POWER OF HOSPITALITY THINKING™ 
We redefined the brand around ‘The Beat of New York’, a richer interpretation of the city’s rhythm, ambition and culture. Through experience strategy, interior direction, customer journey design and communications, we created a more elevated and distinctive expression that could be consistently rolled out across the estate.

OUTCOME
The refreshed proposition launched through flagship site investments and established a stronger platform for future growth. The repositioning helped sharpen differentiation, improve consistency and create a more contemporary interpretation of the brand across all touchpoints. 

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NEW YORK SPIRIT, LOCAL STYLE

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More than a sprinkle of glam

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Comms inspired by the mirrorball

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Bright lights and big city energy

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Don't just take our word for it

Arc Inspirations recorded its highest ever sales week in December, with total sales of £2m, and average weekly sales peaking at a record £106,000 per site. The strong sales growth was driven by the launch of three new sites across October and November (including the) Manahatta cocktail bars opened in Edinburgh and Nottingham. THE CATERER

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