Malls & Mixed-Use Developments
F&B shouldn't just fill space. What should it do for the place?
That's where the Power of Hospitality Thinking™ changes the brief. We look beyond conventional space planning to understand how people will use a destination, what draws them there and how hospitality can shape their experience.
Combining market understanding, customer insight and commercial thinking, we define the role each part of the F&B ecosystem needs to play, from everyday coffee and grab-and-go to food halls, destination restaurants and rooftop bars.
The result is a strategy that puts people at the heart of the place, creating a more compelling destination and a stronger-performing asset.
F&B that earns its space.
Hospitality Thinking™ for Malls & Mixed-Use Developments
F&B shouldn’t just fill space. What should it do for the place?
That question changes the brief. We define the job each part of the F&B ecosystem needs to do, from everyday coffee and grab-and-go to food halls, destination restaurants and rooftop bars.
Market, catchment and customer insight tell us where demand sits across audiences, occasions and dayparts. We turn that into the right mix, capacity, locations, adjacencies and operator requirements.
The result is a strategy built around how people will use the place and how the asset needs to perform.
F&B that earns its space.
A stronger mix. A more distinctive destination
The right F&B strategy does more than fill units. It drives footfall, increases dwell time, strengthens destination appeal and unlocks greater commercial value.
We help investors, developers and asset managers create the right balance of experiences, concepts and operators, ensuring every part of the F&B ecosystem contributes to the performance of the wider development.
And when the opportunity extends beyond F&B, we bring together positioning, brand and experience strategy to create destinations with a stronger identity, greater relevance and lasting appeal.
Featured projects
SQ1, Scarborough, UK
SQ1, Scarborough, UK
SQ1, Scarborough, UK
Red Sea Mall, Jeddah, KSA
Red Sea Mall, Jeddah, KSA
Red Sea Mall, Jeddah, KSA
Majid Al Futtaim, Mall of the Emirates, Dubai, UAE
Majid Al Futtaim, Mall of the Emirates, Dubai, UAE
Majid Al Futtaim, Mall of the Emirates, Dubai, UAE
Partnered with (to name just a few)
What could F&B unlock for your development?