CHALLENGE Kofman + Partners wanted to create a dining destination that broke away from traditional restaurant conventions. The ambition was to develop a distinctive concept capable of standing out in London's highly competitive premium hospitality market.
POWER OF HOSPITALITY THINKING™ We created a bold, multi-sensory dining concept built around the playful idea of the MNKY HSE, a social playground where guests could escape the ordinary. Removing the vowels from the name gave the brand an instantly distinctive identity, while the mischievous monkey became the symbol of curiosity, energy and human connection. Inspired by Miami's vibrant social dining scene, every touchpoint was designed to blur the boundaries between restaurant, bar and entertainment, transforming a meal into a memorable social occasion.
OUTCOME MNKY HSE quickly became one of Mayfair's most talked-about dining destinations, with commercial success driving expansion into Manchester, Doha and Riyadh and establishing the brand on an international stage.
THE CAGE IS OPEN & THE MONKEYS ARE SET FREE TO GO WILD
Don't just take our word for it
Since its launch the brand has successfully secured international locations in the Middle East, as well as developed several pop-ups around the world, securing its place as one of the most renowned global hospitality brands.Kofman + Partners
MNKY HSE has become one of my go-to places for eating out and having a few drinks. The atmosphere is great, and the concept is really fun and well thought out.Trip Advisor*****
If you are looking for a place that will impress, and you’re with people who are up for something lively, this is a great recommendation. It’s ostentatious and expensive ... I enjoyed the sultry, sexy, upbeat vibe.Business Traveller