CHALLENGE Bear Grylls built a global following by turning survival into spectacle. The next step was a destination where fans could live the experience themselves. The brief was to create something authentic to the Bear Grylls mindset without being so uncomfortable that guests would never come back.
POWER OF HOSPITALITY THINKING™ Knowing your audience means knowing exactly how far to push the experience. Bear Grylls guests want the thrill of survival, not the reality of it. Keane designed container accommodation that gives the illusion of roughing it while ensuring a genuinely good night's sleep. The camp earns its authenticity from its surroundings rather than its hardships.
OUTCOME A destination that delivers on the Bear Grylls promise: adventurous enough to feel real, considered enough to keep guests coming back.
Wake up surrounded by mountains, not walls
a hotel of a million stars
Don't just take our word for it
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