fever-tree

Client: Fever-Tree
Location: London, UK

CHALLENGE
Fever-Tree wanted to create a dedicated brand home at its London headquarters that could bring its story, heritage and product quality to life while reinforcing the premium positioning that has helped define the brand.  

POWER OF HOSPITALITY THINKING™ 
The most effective brand environments create memorable experiences. Drawing inspiration from Fever-Tree's pursuit of the finest natural ingredients, we developed a multi-functional space that blended storytelling, education and interaction. From the Cinchona tree and bespoke wallpapers to interactive displays and apothecary-inspired touchpoints, every element was designed to immerse visitors in the  brand and reveal the provenance behind its products.

OUTCOME
The new brand home transformed Fever-Tree's headquarters into a living expression of the brand, creating a space where visitors can experience  its story firsthand. The environment continues to support engagement, education and advocacy while providing a flexible setting for meetings, events and customer experiences. 

2.FEVER TREE Tree Centrepiece
10.FEVER TREE Drink In Drawer
12.FEVER TREE World Map
6.FEVER TREE Bar Angle
7.FEVER TREE Bookshelves

New life from the roots of the fever-tree

9.FEVER TREE Booth Seat

Don't just take our word for it

Once upon a time it was near impossible to get buyers out of their office for a meeting, but now they all want to enjoy a meeting in the spiritual home of Fever-Tree. Craig Maitland Retail Operations Director

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